Let's Learn About Contextual Text Links
When a web article is posted and the keywords in the article link to a different page the links are called back links. If the link is relevant to what the main article is about then the links are also called contextual text links. The value of using this method of linking to relevant information is considered to be most ethical. It is not misleading the viewer to an irrelevant site. If the link takes the reader to a page that is totally different than the topic this raises ethical concerns. An example would be when someone posts an article about baby toys and when the link is clicked the page it is linked to is baby furniture. The link is out of context for what the reader thought it would be. This can be frustrating to a potential customer.
Search engines will rank a site higher if the links from a site are relevant. Contextual text links are used frequently by affiliates as well as site owners. In the world of Internet advertising any links integrated into the content are more likely to generate site visits. Using several back links is the key to gaining more attention to a web site. The more an article is viewed the more chances it has for getting the attention of search engines. It is best not to overdo back links. One back link per article paragraph is sufficient.
Back links are used not only in articles but also in blogs, forums and social networking sites. With exposure to a varied audience and using contextual text links people are more likely to click on the links. It may just be that they are curious about the poster. Web site affiliates frequently use several of the methods to back link to the site they represent. They make money by customers visiting their promoted business site and making a purchase.
Articles written for the purpose of promoting certain items must be posted where they will be noticed. If an article is about a specific product, contextual text links will need to linked to a site about the same type of product. This keeps the option open to jump to a new page easily. Articles must also be well written and proofed. Engaging a neutral reviewer may help. If writing articles is not possible then freelance writers could be hired. They can write the article and include keywords for contextual text links.
